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What does CPL mean
CPL or Cost Per Lead is an advertising pricing system where advertisers make payments based on the number of leads generated.
In a cost per lead model, both advertisers and publishers have responsibilities in producing desired performance. The publishers are responsible for putting the ads in the right place for the right audiences, whereas the advertisers are in charge of converting the leads into sales.
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CPL or Cost Per Lead is an advertising pricing system where advertisers make payments based on the number of leads generated.
In a cost per lead model, both advertisers and publishers have responsibilities in producing desired performance. The publishers are responsible for putting the ads in the right place for the right audiences, whereas the advertisers are in charge of converting the leads into sales.
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