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What does CAC mean?

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CBC Operations

Oct 14, 2020

CAC or Customer Acquisition Cost, is the total cost of marketing and sales efforts used to acquire a new customer.   CAC can be mea

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sured by dividing all the expenses in getting new customers by the number of customers gained during the period the money was spent. For ex

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ample, let’s say a company spend $1000 a year on their marketing and acquired 1000 customers in that same year. That means the CAC is $1.

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CBC Operations

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