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A Better Understanding of Attribution
“How did you hear about our [product/position/service/brand/company]?” Select one. TV Print Web Billboard Referral Other Where this question does pose...
The Relativity of Marketing Metrics and Performance
What are ideal metrics in marketing? We’ve all been there. Either asked these or been told to consider them. Rhetorical...
Do Clicks Matter To Your Business?
What are meaningful advertising metrics? The world is obsessed with metrics and tracking performance online. Time and time again, we...