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What Does VDP Stand For?

VDP stands for Vehicle Detail Page

VDP, a Vehicle Detail Page, is when a user visits the inventory page of an automotive dealership’s website. This is an important KPI for automotive marketing and powersports dealerships digital advertising and website performance. As a stepping stone to a conversion, VDP’s are often tracked based on New VDP’s or Used/Pre-owned VDP’s.

VDP Acronym Explained:

For more automotive-related marketing terms, see also Tier 1, Tier 2, and Tier 3 advertising.

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