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What Does CTA Mean?

In terms of marketing, a call to action (CTA) prompts someone to take an action. This lets your customer know the next step in learning more about your company or purchasing something from your site. CTA’s are often included in Paid Search Ads, display ads, social media ads, emails, websites and more. Popular Call-To-Actions are sometimes “Learn More”, “Contact Us Today”, “Get A Free Report”, etc.


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