Google Vehicle Ads

What are vehicle listing ads?

1. When someone searches for a specific vehicle, Google has a list at the top of the page with local inventory of that vehicle.

a. VLAs allow you to have your inventory show up in this list before any competitors’ listings.

2. Focused on performance with an ad format directed toward a lower funnel audience

a. These ads are shown to buyers that have done prior research and are searching for specific vehicles, dealerships, or configurations – high shopping intent.

3. Brings a visual component to Google’s SERP, by showing an image of the car along with valuable information such as:

a. Vehicle image

b. Vehicle title (Year, Make and Model)

c. New/Used

d. Website

e. Location

4. Clicking on the Vehicle Listing Ad will bring the consumer to the VDP

a. Opens up the possibility of taking a number of actions on your site such as contacting your dealership, filling out your lead form, or purchasing the vehicle.

5. VLA Availability

a. Currently only available in the United States.

b. Can only promote non-commercial vehicles.

c. New and used vehicles can be listed.

d. Must be through a dealer or retailer stock.

e. Cannot be sold through private sellers, individuals, or auto brokers.