Eichenlaub
Programmatic Display | Programmatic Video | Social Media Advertising | Search Engine Optimization | Website Development
Industry: Privately Owned Landscape Company
Challenge: Revamp existing website to bring up to date and create informative content to position Eichenlaub as the premier source for information and service, along with boosting SEO.
Solution: A new site was built on WP utilizing some existing assets, but a major push was put forth to photograph a number of key properties, projects, facility and staff as well as create ads and gather video assets and blogs.
Results: A more upscale look that matches the quality of work the company does as well as insight into what it is like to work for Eichenlaub.
Eichenlaub
Highlights
57.1%
top of search page rate
1.2M
display ad impressions
4.5k
social media post engagements
215.1k
website pageviews
Objective
Eichenlaub wanted to completely update their online image. That included their existing site, ads, and social media. They wanted to create more inbound traffic for leads as well as become a leader in information for the landscape industry.
Our approach
We assessed their current assets and then set about to fill in the voids and present new ways of displaying information. We worked closely with their staff to set up a new image database as well as blog/vlog listings that would allow them to utilize years of information they put together regarding plant care and use to designing different spaces based on use. We created web stories as another way for them to reach their existing and potential clients.
The Results
A more upscale look that matches the quality of work the company does as well as insight into what it is like to work for Eichenlaub. The site also helps track visits from ads for work and employment and provides great information on plants and why/where they should be used.
featured projects we created for them
New website, ads, content, and web stories.
future goals / expectations
Eichenlaub wants to continually evolve their site and information to become a leader in the industry and the go-to company for detailed work and information.
