Corkboard Concepts featured – through organic social posts and paid ads – all the highlighted exhibits and activities of the event. The Corkboard team sent out notifications to all manufacturers and vendors as they became available and pushed interactive events. Organic and paid social media content was created before the event with a combination of event details, ticket sale information, and car trivia to build engagement. Then there was a series of content captured and posted during the event to help showcase the event’s offerings and help encourage attendees to visit. The event was presented as fun for the whole family and promoted as a local event that offered much more than just vehicle displays.