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Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
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A new year means new SEO trends to watch and implement into your strategies! Moving into 2025, some of the SEO trends from the beginning of 2024 may have already evolved. Staying ahead of the curve is crucial for maintaining a competitive edge. We have compiled key SEO trends to
Creating an effective and engaging website is crucial for any business or individual aiming to establish a strong online presence. In fact, a 2002 research report by Stanford University’s Persuasive Technology Lab found that 75% of users judge a company’s credibility based on its website design. However, it is important
Advertising in the twenty-first century includes many forms of media. From billboards to television to the ever-growing social media platforms, one medium is necessary to successfully highlight a product or service: a picture. Photography in marketing is vital for any business, but not just any photo will do. This article
Imagine being able to connect with your audience on multiple levels, creating content that resonates, ads that convert, and strategies that grow your brand exponentially! That’s exactly where digital marketing comes into play. There’s no doubt that different types of digital marketing continues to grow rapidly in today’s world.
Struggling to generate clicks on your Google Search Ads? Looking for insight on crafting compelling ad copy? Navigating the competitive landscape in digital marketing is more difficult than ever. Your ads need to convey your message effectively and entice users to click, all within a limited character count. Here are
What is Demographic Data? Demographic data is the extent of characteristics pertaining to individuals or groups within a population. These characteristics often include age, gender, income level, education, occupation, marital status, ethnicity, and geographical location. Each of these data points offers valuable insights into the preferences, behaviors, and needs of