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Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
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In 2025, Instagram’s algorithm continues to evolve—rewarding creativity, consistency, and meaningful engagement. Whether you’re a business, content creator, or social media manager, staying ahead of the game is key to growing your presence without relying on paid ads. Here’s a quick guide to understanding the Instagram algorithm and a few
SEO and Web Design are two components that one wouldn’t assume go hand in hand, but they do. Not only do SEO and Web design complement each other, but they also coexist and need each other to function. Without a strong website design, SEO has no healthy place to live
Ensuring that your customers have an intuitive, enjoyable user experience on your website can lend a helping hand in increasing click-through rates, returning customers, and even sales. But how do you know what is (and isn’t) working? A/B testing on your website can give you valuable insights on what aspects
Are you tired of seeing other competitor website pages ranking higher than your pages on Google? Although there can be a variety of reasons why a website page is ranking high on Google, one of the best ways to optimize your website pages is to incorporate a mobile SEO checklist.
What are UI and UX? UI (User Interface) and UX (User Experience) design play a vital role in web development, aiming to create visually appealing and intuitively structured digital products that prioritize user-centricity. The primary goal is to foster a positive experience for users, enhancing their interaction with your brand.
Email marketing remains a cornerstone of digital marketing campaigns. It’s a powerful tool that allows businesses to reach their audience directly and personally. However, the true effectiveness of email marketing lies in understanding and analyzing key metrics. Learn about the essential metrics you should be tracking to measure the success