Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
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We all search the web to find virtually everything in this day and age. If your company has a webpage then your clients and potential clients want a fast-loading page. To rise above your competition you have to have a fast-loading website! I will let you in on a secret
We are thrilled to announce our newly established partnership with Yelp Advertising. This new collaboration represents a significant step forward in our mission to provide top-tier digital marketing solutions to our clients. Through this partnership, we are now equipped with the latest tools and resources to connect our clients with
In today’s ever-changing digital landscape, companies are always looking for new ways to connect with their audience and boost conversions. One platform that has shown success with this is Instagram. With its visual-based content and large audience base of over 2 billion monthly users, Instagram ads allow advertisers to reach
Color in marketing plays a vital role in setting the mood of brand expression, evoking specific emotions that drive decision-making and cultivate strong connections with customers. While logos are important, it’s the brand colors that truly resonate with consumers and influence their perceptions and purchasing behavior. Consistency in using brand
Are you ready to tap into the immense potential of TikTok? With over 1.5 billion active monthly users, TikTok has emerged as a powerhouse platform for businesses looking to expand their reach and engage with a diverse audience. In today’s competitive social media landscape, understanding and mastering our list of
In the ever-evolving digital landscape, Conversion Rate Optimization (CRO) has emerged as a critical strategy for businesses aiming to maximize the effectiveness of their online presence. Did you know that a mere 1-second delay in page load time can lead to a 7% reduction in conversions? This highlights the profound