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Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
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What is 4K video, and do I need it when recording my company videos? 4K video, also known as ultra-high-definition (UHD) video, is a format that offers a higher resolution than traditional high-definition (HD) video. While HD video has a resolution of 1920 x 1080 pixels, 4K video has a
Automated Bidding vs. Manual Bidding Have you ever wondered how Google’s Automated Bidding works? When it comes to serving ads on Google ads, there are two ways that you can approach it. You can either manually place your CPC bids or you can allow Google to automate your bids for
What are the Average TikTok AdsMetrics You Should Benchmark Against with a TikTok Ad Campaign? With any business, staying ahead of the competition is crucial – and that’s never been more true than with social media. This means being knowledgeable about the latest trends and social innovations in digital marketing,
Create A Facebook Page Creating a Facebook page can be essential to building your business or company’s online social media presence. Just like a website is a virtual storefront for clients or customers to come and experience your business, the same is for having a Facebook page. It is a
Digital Display Ads To start, what exactly are Digital Display Ads? They are a type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. Marketers use digital display ads across the entire buyer’s journey,
Google Guaranteed Ads for Appliance Repair: What You Need to Know Google Guaranteed Ads provide one of the most efficient outlets for Appliance Repair Service companies to generate more leads. With Google Local Service Ads’ (LSA’s) unique Cost-Per-Lead format, Appliance Repair companies only pay for leads generated – not for