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Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
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April 29, 2024 (Pittsburgh, PA) – In a significant development for digital marketing and web optimization, Corkboard Concepts, a leading full-service marketing agency based in the United States, has partnered with VWO, a globally recognized leader in conversion rate optimization platforms. This partnership is set to transform how businesses leverage
If you’re seeking to boost your business’s visibility, leads or sales through tapping into buyer behavior of the worlds largest ecommerce platform and the reach of one of the most expansive technology companies in the world, the Amazon Ad platform provides you with the benefits needed! The Amazon Ads platform
When embarking on the journey of selecting a social media advertising agency, several critical factors should guide your decision: Agency Specialization and Track Record: Look for an agency with a deep understanding of digital marketing and a specialization in social media 1. Verify their past successes and track record in
What are the average TikTok ad stats for my industry? With such a new advertising platform, TikTok advertising stats are on everyone’s mind! There are a variety of different factors that can change this, including audience size and targeting, as well as differences in campaign type (see more on the
Beyond Meta for Social Media Advertising in 2024 People’s habits are ever-changing. Digital marketing is constantly changing. Social media usage is changing even more. As we step into 2024, a year poised to be marked by significant political events, the realm of social media advertising is set to face unprecedented
In today’s digital landscape, where attention spans are shrinking and competition for consumer engagement is fierce, email marketing remains a powerful tool for businesses to connect with their audience. However, sending out emails isn’t enough. To truly stand out and drive meaningful engagement, businesses need to adopt effective strategies that