Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
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To kick things off, you might be curious about what interactive elements are and why they’re worth your attention. Interactive web design elements—think buttons, quizzes, animations, and videos—serve as your VIP pass to deeper user engagement. They invite visitors to click, scroll, and stick around longer, turning casual browsing into
What Is Geotargeting? A Smarter Way to Reach Your Audience in Digital Advertising If you’re looking to improve the efficiency and effectiveness of your digital ad campaigns, you may be wondering: What is geotargeting, and how can it help? In short, geotargeting is a powerful advertising technique that allows you
The holidays are fast approaching, which means that it’s time for businesses to fine-tune their advertising strategies to stand out! At Corkboard Concepts, we know just how competitive holiday advertising is, and we’re here to help you cut through the clutter and make the most of your holiday advertising strategy!
It is difficult to avoid making mistakes in social media advertising, especially if you are new to this type of advertising. However, knowing the common errors of social media advertising ahead of time can help you run successful campaigns and achieve your marketing goals. Avoiding Data in Social Media Advertising
In the ever-changing landscape of digital marketing, platforms continue to offer new tools to advertisers to help them effectively connect with their target audience. No platform does this better than Facebook. The Facebook Commerce Manager is a tool that streamlines the management and promotion of ads across Facebook and Instagram.
In the ever-evolving landscape of digital advertising, staying ahead of the competition requires leveraging the most advanced tools and strategies available. Google Ads, a leader in this space, continually innovates to provide advertisers with the best possible outcomes. One of the most exciting developments in recent years is the introduction