Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
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In today’s competitive market, businesses are in need of innovative ways to capture the attention of their target audience. Enter drone aerial advertising, a groundbreaking tactic that combines high-impact visuals with unique perspectives. By using drones, you can quite literally take your brand to new heights. Let’s explore the benefits
Whether you personally use Google Maps, Waze, or Apple Maps, claiming your business on all apps can be crucial to the success of your business. People have options when it comes to their GPS, and you want to be prepared either way. Claiming your business on Apple Maps can drive
Knowing how to allocate your search spend is a critical component of maximizing your return on investment (ROI). With numerous keywords, audiences, and assets to consider, navigating your budget can be overwhelming. Use this guide to help you as you create effective paid search campaigns to get the most out
The Ever Evolving Search Landscape For businesses of any size, establishing a strong online presence has consistently relied on effective Search Engine Optimization (SEO). Visibility in search engine results pages (SERPs) directly correlates with increased brand awareness, website traffic, and ultimately (when applied appropriately), business growth. The search landscape is
Google is rolling out a significant change that could impact your website’s performance and SEO: Interaction to Next Paint (INP). This new metric, part of Google’s Core Web Vitals initiative, will replace First Input Delay (FID) in March 2024. For marketers and web developers, it’s crucial to understand how INP
In today’s digital landscape, email marketing remains one of the most effective ways to engage with an audience, nurture leads, and drive sales. Unlike social media, where algorithms dictate reach, email marketing gives businesses direct access to their audience’s inbox. However, success in email marketing begins with building a quality