Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
Filter by Category:
One of the most powerful tools for monitoring your business’s online presence is Google Analytics. Google Analytics, or GA4, provides real-time data on the performance and health of your business’s website. This article explains the setup process for how to set up Google Analytics for your business, enabling you to
In the final quarter of 2024, mobile devices (excluding tablets) accounted for 62.54% of global website traffic. Smartphones have become the go-to for browsing, leaving desktops as more of a secondary thought. If your website isn’t built with mobile-first design in mind, expect some very frustrated users, think sluggish load
Over the past few years, TikTok has become one of the most popular social media platforms, with millions of users worldwide scrolling through the platform every day. TikTok has become a strong tool for advertisers that are looking to connect with younger, highly engaged audiences. Advertisers have started using TikTok
In today’s competitive digital landscape, businesses are constantly seeking ways to stand out and attract more customers. For local businesses, one of the most effective tools available is Google Local Service Ads (LSAs). Unlike traditional search ads, LSAs are designed to connect local businesses directly with potential customers who are
What is Typography in Marketing? Typography is a cornerstone of marketing design, yet it often flies under the radar. The right font can do more than just look good—it captures attention, stirs emotions, and strengthens your brand’s identity. Alongside colors, logos, and design elements, typography shapes how people perceive your
When it comes to email marketing, success often hinges on a single factor: the subject line. It’s the first thing your audience sees and the key to ensuring your message gets opened, not ignored. Crafting email subject lines that grab attention and compel action is both an art and a