Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
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Has this ever happened to you? You’ve been itching to get a new pair of sneakers for a while, so you finally do some online shopping to find that perfect pair of trainers. Next thing you know, your Instagram feed is filled with sponsored posts depicting deals and sales on
Corkboard Concepts Leads Rohrich Cadillac’s Social Media Strategy for the Lyriq Around Pittsburgh In November, Cadillac announced their “Northeast Region Iconic Moments To Electrify Lyriq” campaign to get dealerships to capture content of the Lyriq in some of the most iconic areas around their dealership. With this, Rohrich Cadillac teamed
You may have heard of search engine optimization (SEO) in terms of a website, but did you know that SEO can play a significant impact on your social media strategy as well? Keep reading to learn what Social Media SEO is and how you can utilize it to optimize your
In the ever-changing realm of digital marketing, one platform stands out for its rapid growth and unique impact: TikTok. As trends continue to shift, it’s become crucial for brands to navigate this landscape effectively. As a premier Pittsburgh TikTok advertising agency, Corkboard is dedicated to mastering the intricacies of TikTok
The world of advertising is in a constant state of flux. As we stand on the cusp of 2024, it’s clear that the strategies that worked a few years ago might not be as effective today. With the rapid evolution of technology and consumer behavior, advertisers need to stay agile
Corkboard Concepts has some great news for businesses in Pittsburgh and beyond! As a premier digital and strategic marketing agency, we are thrilled to announce our Amazon Ads Partnership, positioning ourselves as one of the pioneer Amazon Ads Partners in the Pittsburgh market! This partnership is a game-changer for our