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Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
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What is Content-Centric SEO? For those who are new to SEO and understand the importance of this digital marketing strategy, you have probably come to a general understanding that SEO is a vast field that is developing very quickly. If you have gotten into the weeds a bit with SEO,
When working in the digital industry, you may hear the acronyms UX and UI design used interchangeably. User Experience (UX) and User Interface (UI) design are two essential elements in the creation of digital products, such as websites, mobile apps, and software. While they are closely related, they serve distinct
Voice Search Optimization for Content and Websites Let’s take a moment to give Siri, Alexa and “OK, Google” their due. Voice search is rapidly transforming the way users interact with search engines. With the rise of smart speakers, homes, devices, and the overall abundance of voice assistants, voice search optimization
There are thousands of local directories that exist out there, with more popping up and fading away each day. In this article, we have compiled 8 of the best directories for local SEO. Directories are a great way to improve visibility and compile a listing that others can easily access.
In today’s digital landscape, creating a meaningful connection with website visitors is more crucial than ever. Beyond aesthetics and functionality, a well-designed webpage has the power to communicate a sense of personal value to its audience. Users seek websites that resonate with them on a personal level, offering customized experiences
Enabling GA4 for Comprehensive Tracking and User Analysis In the area of dynamic digital marketing, Google Analytics 4 (GA4) stands as a great addition to a digital marketer’s toolset for intricately tracking conversions and attributing user interactions. Since the changeover, there has been a lot of negative feedback on GA4