Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
Filter by Category:
In the dynamic realm of online business, understanding and optimizing the customer journey is paramount. Google Analytics serves as a guiding light, providing businesses with the tools they need to decipher user behavior, make data-driven decisions, and continually refine their strategies. This blog will delve into the importance of tracking
In today’s digital marketplace, building a strong brand strategy is necessary for you to develop a deep connection with your audience and stand out from the crowd! Many people mistakenly think that a brand strategy is limited to a sleek logo design, a color palette, or a catchy tagline. But,
These days, it seems like everyone is trying to get their message out on social media. Reaching customers on social media has shown to be an effective part of a brand’s marketing mix. Companies have been utilizing Instagram and Facebook for a while but TikTok, one of the most popular
In a world where consumer behaviors and marketing behaviors are constantly changing, businesses must adapt and embrace innovative strategies to stay competitive. Inbound marketing has emerged as a powerful approach to attracting and engaging customers by providing valuable content. At the heart of this powerful approach lies social media. Social
With 2024 in full swing, it is time to reevaluate your marketing strategy. While it is important to make sure you have a solid marketing plan for your paid advertising tactics, it is also important to have a plan incorporating organic marketing trends and strategies. Organic marketing refers to attracting
Google Ads is revolutionizing the digital advertising landscape with the introduction of new Demand Gen campaigns, designed to supersede the existing Discovery campaigns. This shift marks a significant advancement in how businesses can connect with their audiences and drive meaningful actions! Replacing Discovery Campaigns Google recently unveiled a new