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Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
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If you are a frequent user of the social platform Instagram, you may have noticed more and more blue checkmarks (i.e. verified accounts) come across your feed. This is because recently Instagram has opened the verification feature to users with a notable business or brand. Now, minor celebrities, small businesses,
How Do Google Vehicle Listing Ads Perform? Vehicle Listing Ads are one of Google’s newest products for Automotive Dealerships looking to promote their inventory. Paid search advertising has long been the advertising tactic of choice for purchase intent-driven advertising for Tier 3, local automotive advertising. Let’s take a look at
As it comes with no surprise, social media has swept the digital age by storm. Everyone from teenagers to business managers, influencers, and large companies are using social media platforms in some way. However, there’s a large difference between scrolling social media to enjoy funny memes versus strategically utilizing your
In the ever-changing world of social media capturing the attention of your audience and creating engaging visual content is key. While content and messaging play a significant role, the dimensions of your social media posts can make or break their impact. Use this guide to create a base foundation for
When trying to create a landing page for lead generation, there are certain things one must know, so let’s start with the basics. What is a landing page? What is a landing page? A landing page is a web page designed to capture users’ attention, encouraging them to perform an
Take your Google Vehicle Listing Ads to the Next Level In today’s competitive digital landscape, leveraging vehicle listing ads on Google is crucial for automotive businesses looking to attract more customers. Since customer intent-driven paid search is an integral part of Tier 3 local auto advertising, Google Vehicle Listings Ads