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Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
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In the age of digital marketing, Google Local Service Ads (LSAs) has become a crucial tool for businesses to improve their online visibility, especially for healthcare professionals. A unique feature of this platform is the “Licensed Verified” badge. This designation is not only a mark of trustworthiness, but it also
State Exclusions for Google Ads in the Geo Feature: Why is it Important to Exclude Certain States? Due to the targeting options for location in Google Ads, location exclusions may be of interest. Just like excluding other countries is important, sometimes excluding other states are important as well. Google
State Exclusions for Google Ads in the Geo Feature: Why is Important to Exclude Certain States: Due to the targeting options for location in Google Ads, location exclusions may be of interest. Just like excluding other countries is important, sometimes excluding other states are important as well. Google defaults ad
Today, social media has transformed the way we communicate and the way businesses interact with their customers. It is one of the most powerful tools for building brand awareness, promoting products and services, and driving traffic to a website. With the increasing usage of social media, businesses need to understand
Google Local Service Ads for Carpenters: What you need to know Are you a carpenter looking to increase your local visibility, credibility, and customer base? Google Local Service Ads (LSAs) may be the perfect solution for you! LSAs are an effective search advertising tactic for carpenters to get in front
Is my website outdated? Here 4 signs to tell if you need to update your website. In the modern day of smartphones, tablets, and other technologies, it is easy to get information at your fingertips. We have come to utilize all devices to search out anything we question or wish