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Your website should radiate your company’s personality, brand identity, and type of work. There are also some ground rules or key tips you should follow when building out your website.
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Easy-to-use navigation is key to keeping people on your website. Your navigation is meant to be a map to guide users deeper into your website to find out more about your company, services, products, blogs, etc.
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The fewer users have to read, click on, or remember, the better they’ll be able to process and evaluate your content.
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Too many font variations can look messy, create confusion, and make content difficult or annoying to read. A maximum of 3 typefaces is what is commonly recommended.
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Similar to typefaces, it’s better to avoid using too many colors in your design. Using too many colors is like trying to convey a million feelings and messages all at once, which can confuse the person viewing your website.
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Whitespace, also known as “negative space,” refers to the areas around elements on a page that are empty and lacking content or visual items. Empty space may sound unappealing at first, but it can be used to your advantage.
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Your website’s visitors can be using a computer, tablet, phone, gaming system, or even a watch. It is important to ensure that no matter what your visitors are using to view your website, they can still see any and all vital information correctly on different screen sizes.