Users’ growing frustration in finding valuable content has prompted Google to introduce a new update called the “Helpful Content Update,” completed on September 9, 2022.
Google’s Helpful Content operates by awarding those websites that provide quality content a higher position on the Google search result page.
According to Google, the new update will not rule out SEO best practices. It’ll still be relevant to the new algorithm. However, it’ll not be the leading factor.
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Using a machine-learning system and different signals, Google will look into websites to automatically identify the overall quality of content on the site and target them based on the outcome.
The key step in preventing your site from being targeted is to build your content around Google’s human-first content approach.
Take the opportunity that the new update has given and start providing actual useful content for what matters the most: your customer.