Have you ever been watching television late at night and a Taco Bell commercial will come on with very graphic pictures and persuasive conversation? This advertisement uses physical need to make you feel hungry to go out and buy their product.
Personification is when you give human-like features to objects, animals, and/or things. Studies show that when objects, animals, and/or things are personified within an advertisement, you are more likely to connect with the ad.
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Advertisements can also use celebrities to gain a connection between the viewer and the advertiser. When using a celebrity in an advertisement, it enhances the trust and respect of the company.
In this connection between the viewer and the advertisement, the connection happens when the viewer wants to be like “everyone else”. The bandwagon appeal will, in some sense, make you feel left out because the majority have it.
I think it is safe to say that the majority of people want to be younger. Advertisements have the capability to make you think that buying the product, it’ll make you feel younger.