We often hear about the 4 P’s of Marketing and they are a staple guide in determining a marketing plan to reach your target audience, but they aren’t the only set of P’s you need to know. The 4 P’s of Sales Effectiveness are used as guidelines for sales representatives when communicating with clients and prospective client
When looking at sales effectiveness, promptness refers to how quickly you are able to follow up on a request that has been made. Being prompt is important, especially when trying to close a deal.
Persistence refers to the number of times you follow up with the prospect after the initial message. A friendly follow-up is healthy, and it almost always takes a bit of back-and-forth to close a deal; however, it is just as important to understand the fine line between following up and coming across as annoying.
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Crafting a personalized message to a lead can go a long way. Being an effective communicator and establishing that personal connection early on can make a client feel confident in your hands.
Performance is all about executing things properly so your email ends at the top of their inbox, and not in their spam folder. Many emailing platforms offer filters so emails can automatically get sorted as they come in.
The 4 P’s of Sales Effectiveness are not only important to close a deal but to establish a communication standard with all clients. Taking the time to reach out, follow up, and personalize conversations will only increase your chances of securing deals and creating long-lasting relationships.