How Corkboard
Finds The Right
Keyword For Your
SEO Strategy
So you want to rank better on search engines and get more traffic to your site but find it difficult to do just that? Creating SEO content is one effective way to solve that issue. A key aspect to focus on in improving your search engine ranking is keyword research.
Along with other essential SEO practices, keywords are important in determining one’s search engine visibility. Keep reading to learn how to find the right keyword and phrases to help your content perform better on search engines.
Why Are Keywords Important
Search queries are strings of words or phrases that you insert when navigating through search engines. Choosing keywords based on what people enter on the search queries will help your content become relevant and rank better online.
Analyze Search Queries
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Now, put yourself in the customers’ shoes. If you were searching on Google, what words or phrases would you put?
Think Like A Costumer
Go to competitors' websites and see what keywords or phrases are used there. Then, simply type them up on Google search and see the results.
Know The Competition's Search Strategy
Prioritize keywords that you have a chance of ranking better within your website’s authority and continue using keywords that already work for you. This is the time to do internal auditing on your Google Search Console to see which keywords perform best.
Figure Out What Keywords Already Work For You
Your keyword selection shouldn’t only be based on one aspect, such as high volume, but also on understanding your competition and analyzing your results to see which ones you can improve and use to get a step ahead of your competitors and rank better on SERPs.
Final Takeaway