How Corkboard

Finds The Right

Keyword For Your

SEO Strategy

So you want to rank better on search engines and get more traffic to your site but find it difficult to do just that?  Creating SEO content is one effective way to solve that issue. A key aspect to focus on in improving your search engine ranking is keyword research.

Along with other essential SEO practices, keywords are important in determining one’s search engine visibility.  Keep reading to learn how to find the right keyword and phrases to help your content perform better on search engines. 

Why Are Keywords Important

Search queries are strings of  words or phrases that you insert when navigating through  search engines. Choosing keywords based on what people enter on the search queries will help your content become relevant and  rank better online. 

Analyze Search Queries

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SEO Audit

Now, put yourself in the customers’ shoes. If you were searching on Google, what words or phrases would you put? 

Think Like A Costumer

Go to competitors' websites and see what keywords or phrases are used there. Then, simply type them up on Google search and see the results.

Know The Competition's Search Strategy

Prioritize keywords that you have a chance of ranking better within your website’s authority and continue using keywords that already work for you. This is the time to do internal auditing on your Google Search Console to see which keywords  perform best.

Figure Out What Keywords Already Work For You

Your keyword selection shouldn’t only be based on one aspect, such as high volume, but also on understanding your competition and analyzing your results to see which ones you can improve and use to get a step ahead of your competitors and rank better  on SERPs. 

Final Takeaway

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