Along with other essential SEO practices, keywords are important in determining one’s search engine visibility. Keep reading to learn how to find the right keyword and phrases to help your content perform better on search engines.
Search queries are strings of words or phrases that you insert when navigating through search engines. Choosing keywords based on what people enter on the search queries will help your content become relevant and rank better online.
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Now, put yourself in the customers’ shoes. If you were searching on Google, what words or phrases would you put?
Go to competitors' websites and see what keywords or phrases are used there. Then, simply type them up on Google search and see the results.
Prioritize keywords that you have a chance of ranking better within your website’s authority and continue using keywords that already work for you. This is the time to do internal auditing on your Google Search Console to see which keywords perform best.
Your keyword selection shouldn’t only be based on one aspect, such as high volume, but also on understanding your competition and analyzing your results to see which ones you can improve and use to get a step ahead of your competitors and rank better on SERPs.