What are 1st Party Cookies?

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[{"selector":"#anim-67511832-ad52-42a1-b877-fc1f3917b1b0","keyframes":{"transform":["scale(1.8)","scale(1.1)"]},"delay":0,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-0ab58c90-7f58-494b-8f58-cd76934ec9b4","keyframes":{"transform":["scale(1)","scale(0.91)"]},"delay":800,"direction":"normal","duration":6000,"easing":"linear","fill":"both"}] [{"selector":"#anim-d97e82cc-c069-4f97-ba81-e2b4ee751f05","keyframes":{"transform":["translate3d(0px, -100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-f399185c-1c1c-45f9-9de9-976bd547b905","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-0ec01141-4f08-423a-94dc-3085fa230231","keyframes":{"opacity":[0,1]},"delay":350,"direction":"normal","duration":600,"easing":"cubic-bezier(0.215, 0.61, 0.355, 1)","fill":"both"}] [{"selector":"#anim-d4803a16-0336-465d-9e54-3a3f4eb23bc9","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":600,"easing":"cubic-bezier(0.215, 0.61, 0.355, 1)","fill":"both"}] [{"selector":"#anim-c33bccde-d163-482a-b0bd-83791ad6d07b","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d5f0db4-97bf-4461-909d-9e4d371e5a81","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Last Week... If you were tuned in for last week’s web story, we talked about third- party cookies and what they are used for in our field. If you need a refresher, click here!

[{"selector":"#anim-a774aa77-1658-4a9a-a33c-277fb58472ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9937f2c2-efee-4a63-a949-99fe0d9c9a11","keyframes":{"transform":["translate3d(0px, 172.35264%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59aaccba-1113-4ab4-b215-678a1b2879fa","keyframes":{"transform":["scale(0)","scale(1)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-1111fd85-ed09-43ae-a35a-f6fa120f3977","keyframes":{"opacity":[0,1]},"delay":1800,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-7a0bc8ef-7a57-4274-9a1c-06c764078433","keyframes":{"transform":["translate3d(0px, 200%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-2387418b-e9fb-4f1c-9c0d-bf2a43f021f9","keyframes":{"opacity":[0,1]},"delay":1800,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-d5a9609e-da5d-446a-9d13-1741a5b06497","keyframes":{"transform":["translate3d(0px, 225%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-0af69a6e-f5df-45e5-814f-9418f7b6b7c8","keyframes":{"transform":["translate3d(0px, 30%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-11f58f53-84e6-4201-a6a6-b6689223b201","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-b84cf480-b36c-47c4-9991-4531032ff2e6","keyframes":{"transform":["translate3d(0px, 30%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-1930ec64-916c-43e7-a1d0-5411bc364558","keyframes":{"opacity":[0,1]},"delay":400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] Read More About 1st Party Cookies Here First-party cookies are cookies enabled by and for the website you’re visiting. What are 1st Party Cookies?

[{"selector":"#anim-dd7cbc5c-feb2-4bc4-b612-87e6c8a96767","keyframes":{"transform":["translate3d(100%, -100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-9c3c37e0-65d9-43a8-93da-258417f9a785","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-aeaf4dad-c1a8-457d-ab19-c84f96122cda","keyframes":{"transform":["translate3d(0px, 30%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-0b2f8507-3603-414d-b2c2-f34ac2f1bd1b","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-15e0b9ec-1ac0-4ed7-94c8-8555cc11358c","keyframes":{"transform":["translate3d(0px, 30%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-603b9ea1-d21d-430a-bae8-2d95eac357a9","keyframes":{"opacity":[0,1]},"delay":400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] First-party cookies are ones used by the website you are on to track user behaviors. Whereas , third-party cookies are cookies that belong to a site other than the one you’re currently on. 1st Party vs. 3rd Party Cookies

[{"selector":"#anim-04dcb5ca-7acd-40f3-aa33-8382939bb23b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc93ba5b-b913-406e-8588-355ff3bfa35a","keyframes":{"transform":["rotate(20deg) translate3d(0px, 76.33746%, 0) rotate(-20deg)","rotate(20deg) translate3d(0px, 0px, 0) rotate(-20deg)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2f350cd-9519-4582-97ba-44fe8ac9f64c","keyframes":[{"offset":0,"transform":"translate3d(0, -227.77779%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -64.051114548%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -21.775556724%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -8.177222661%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -3.553333524%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] Tap The Right Side To Resume Web Story Get Your FREE WEBSITE Consultation Learn more

[{"selector":"#anim-c2103559-6b8b-4765-bc2c-f9eedaed1d63","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6946701f-e3be-471e-b22a-c0628a04e990","keyframes":{"transform":["translate3d(0px, 172.35264%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc1142c4-f620-44f0-b7ed-a12fc285d80b","keyframes":{"transform":["scale(0)","scale(1)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-a67fa175-f11b-4576-9780-c1576e84b18f","keyframes":{"transform":["translate3d(0px, 30%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-050f7312-d4d6-499b-95f5-5692f13e28b8","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-fb7e648f-62fd-4b84-ab47-a41fe02f9196","keyframes":{"transform":["translate3d(0px, 30%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-bf9142e9-d6ea-4cfe-8f17-651c68f126f4","keyframes":{"opacity":[0,1]},"delay":400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] First -party cookies are common instruments in helping to promote user experience through stored information. This is common when a website remembers things about a user from page to page, visit to visit, etc. How they work ...

[{"selector":"#anim-a470a6d5-be88-470f-a4d7-90cfa2b1aa20","keyframes":{"transform":["translate3d(100%, -100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-8d94b9b6-62bd-43d3-81f4-fb5bbb3505c5","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-2def2719-d6aa-4040-8a03-46468d0c4a12","keyframes":{"transform":["translate3d(0px, 30%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-2b210e22-c542-48da-83cd-cc9396de1026","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-c4341e51-f57f-40f9-b982-d62f0993213c","keyframes":{"transform":["translate3d(0px, 30%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-3ea43fde-94c0-403b-a2ef-06ec6e8d142d","keyframes":{"opacity":[0,1]},"delay":400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] When determining who the "party” is behind remembering the user's actions we must realize it is based on where information is stored. In order to be considered a “1st Party," information must be stored on the primary domain it is gathered on. Who is the "party" in 1st party?

[{"selector":"#anim-8f804c29-98d6-45a5-b4fe-02c24251320d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a946f91-ce49-48be-9033-a6b4c22c416f","keyframes":{"transform":["translate3d(0px, 172.35264%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-439f3687-5f71-4000-9836-a621bc54370c","keyframes":{"transform":["scale(0)","scale(1)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-173324ca-b616-49a6-be6f-c1431b82c142","keyframes":{"transform":["translate3d(0px, 30%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-83282c18-7b1e-447a-bc26-4466d8280f93","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-0faa4246-6766-4b46-9a68-7a5f3b5e74b4","keyframes":{"transform":["translate3d(0px, 30%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-d4501560-b74d-4135-8055-943726c0a17c","keyframes":{"opacity":[0,1]},"delay":400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-eb913018-2f16-474a-9316-6915c2034c5c","keyframes":{"opacity":[0,1]},"delay":1800,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-06014525-a9e5-4dfa-a98e-1568236c1ad0","keyframes":{"transform":["translate3d(0px, 200%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-d7d3c561-81af-4236-a023-2f87464aa481","keyframes":{"opacity":[0,1]},"delay":1800,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-3304cc74-6d65-4c66-b34a-ec3bfcbf832e","keyframes":{"transform":["translate3d(0px, 225%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] Internet-based cookies are tools marketers use to track and analyze user behaviors to tailor ads specifically to ideas, needs, or concepts you will pay attention to. Marketers, want to learn more about this data collecting technique? Overall, Learn More Here

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