In 5 Steps
How To Create
Web Stories are a new form of content that is designed to serve short and informative bursts of content.
A visual editor is the software, plugin or online services that helps a publisher create the web stories. The editor contains a graphic user interface that allows the publisher to design each panel of the web story.
Choose a visual editor
A web story consists of panels that are like pages that a user swipes one to the next. Like any type of "story", the best web stories are crafted with a beginning, middle, and end (often a resolution) and maybe even an epilogue to give a summary to wrap up the narrative.
Draft a story
The targeted user is someone who might be on public transportation or has an idle moment and wants to consume content but not commit to a long article.
The next step involves gathering images and videos that will be used within the web story. Important to note that the web stories format is vertical, like the screen on a mobile phone. This vertical format extends to the videos which themselves must be vertically formatted.
Find the visual assets
Google recommends using pre-made templates that are provided by the visual editors. Once a publisher’s gained experience they can branch out and create their own unique templates to incorporate any kind of website branding or unique visual identity.
Create the web story
Once you’re satisfied with the web story it’s time to publish. Regardless of tool or plugin, according to Google it’s as easy as clicking the publishing button.
Publish the web story
So, what exactly are web stories
and why should you be using them?