What is Spotify?
Spotify is a growing audio platform where users can listen to music, podcasts, and much more.
Why Advertise on Spotify?
When businesses advertise on Spotify, this can provide great opportunities to insert brands and/or products into what users are listening to. Spotify has such a variety of content that can complement almost any advertisement.
To get started, to advertise on Spotify, you’ll want to visit Spotify Ad Studio. Here you’ll want to create your profile. This is different from your consumer profile (if you have one). Once your profile is created you’ll see a user dashboard that looks something like this:
Where to Begin...
How to Set Up a Campaign
Spotify Ad Studio does a fantastic job with its user interface, allowing new advertisers to easily navigate the dashboard and walk through the creation of a campaign.
In the center of the dashboard, you’ll see a button that says “Create New Campaign.” You’ll want to click that and you’ll see a dashboard that looks like this:
Step 1: Organizing Your Campaign
Once you reach this dashboard you’ll want to determine what you are going to advertise on Spotify.
Once we title the campaign and choose what we are going to advertise on Spotify, we’ll go to the next screen which allows users to set the parameters for their advertising campaign.
Step 2: Content Selection
Step 2: Content Selection continued...
We then chose delivery on and off Spotify, allowing this campaign to maximize its reach. We chose to deliver on all platforms, meaning android, iOS and others. We also chose our specific niche, preventing our ad from playing right next to another ad of the same industry. Once you reach this dashboard you’ll want to determine what you are going to advertise on Spotify.
The next part of the set up will be determining the timeframe and budget. For example, a client would like to spend $1,000 per month. Once we title the campaign and choose what we are going to advertise on Spotify, we’ll go to the next screen which allows users to set the parameters for their advertising campaign.
Step 3: Setting Campaign Parameters and Budgets
The final part of building your campaign is choosing your target audience.
Step 4: Choosing your Target Audience
Need help identifying your target audience?
Now that your campaign is built, up, and running you want to make sure you monitor the campaign frequently. This will ensure a smooth fulfillment. Now, go advertise on Spotify!
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