Spotify is a growing audio platform where users can listen to music, podcasts, and much more.
When businesses advertise on Spotify, this can provide great opportunities to insert brands and/or products into what users are listening to. Spotify has such a variety of content that can complement almost any advertisement.
Spotify Ad Studio does a fantastic job with its user interface, allowing new advertisers to easily navigate the dashboard and walk through the creation of a campaign.
In the center of the dashboard, you’ll see a button that says “Create New Campaign.” You’ll want to click that and you’ll see a dashboard that looks like this:
Once you reach this dashboard you’ll want to determine what you are going to advertise on Spotify.
Once we title the campaign and choose what we are going to advertise on Spotify, we’ll go to the next screen which allows users to set the parameters for their advertising campaign.
We then chose delivery on and off Spotify, allowing this campaign to maximize its reach. We chose to deliver on all platforms, meaning android, iOS and others. We also chose our specific niche, preventing our ad from playing right next to another ad of the same industry. Once you reach this dashboard you’ll want to determine what you are going to advertise on Spotify.
The next part of the set up will be determining the timeframe and budget. For example, a client would like to spend $1,000 per month. Once we title the campaign and choose what we are going to advertise on Spotify, we’ll go to the next screen which allows users to set the parameters for their advertising campaign.
The final part of building your campaign is choosing your target audience.
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Now that your campaign is built, up, and running you want to make sure you monitor the campaign frequently. This will ensure a smooth fulfillment. Now, go advertise on Spotify!
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