You Must Understand Your Own Goals! Understanding what you would like to achieve from your paid social strategies can not only help you determine the correct platform for your business needs, but it can also give guidance on where not to be so that you do not waste resources and effort.
In regards to audiences, Twitter is popular among younger people with 42% of users being between the age of 18-29 and 27% of users being between the ages of 30-49.
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Tweets with attached media that are designed to drive traffic to a website.
a way to see how users are engaging with your content. Track metrics such as profile visits, tweets impressions, conversions, and followers gained.
target people based on events, conversations, keywords, interests, & more. Or create lookalike audiences as well as custom audiences.
Along with paid media, Twitter offers many tools for the marketing basics!