Should Advertise On Pinterest
Pinterest: The Visual Idea Board of Social Media
Most featured ideas and concepts tend to be unbranded. Therefore, landscape companies should consider Pinterest as a viable advertising tool since that visual component is a major part of how they sell.
Let's dive into 3 reasons why your business needs Pinterest!
Knowing the demographics of your target audience and Pinterest users, will help you serve relevant ads to the right audiences!
Connecting with the decision-maker
71% of their user base is female.
67% of Pinners are under the age of 40.
Sell the Vision!
Pinterest ads & video ads are used create awareness, increase the intention to purchase and ultimately making a sale!
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Pinterest is a catalyst for purchases!
These are Buyers!
87% of Pinners have purchased a product because of what they saw on Pinterest.
72% of Pinners use Pinterest to decide what to buy offline
90% of users said they use Pinterest to plan for purchases
If there’s one lesson here today, it is this: Pinterest is a powerful acquisition channel. Don’t wait, get pinning!