Knowing the demographics of your target audience and Pinterest users, will help you serve relevant ads to the right audiences!
71% of their user base is female.
67% of Pinners are under the age of 40.
Pinterest ads & video ads are used create awareness, increase the intention to purchase and ultimately making a sale!
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87% of Pinners have purchased a product because of what they saw on Pinterest.
72% of Pinners use Pinterest to decide what to buy offline
90% of users said they use Pinterest to plan for purchases