AI is an acronym that stands for Artificial Intelligence. When we talk about using AI tools, we aren’t necessarily talking about the robots found in movies, but we are actually talking about tools that have a specific purpose to help a process become faster and more efficient.
Let's dig in to the pros and cons of using AI tools in 2023.
With the introduction of AI tools such as ChatGPT, the content creation process has never been faster. This tool can help content creators create sturdy outlines for pieces, eliminating a lot of the grunt work that goes into such intensive pieces of work.
Research is simply one of the most time-consuming parts of any content creation process. AI tools can be an asset to the creator because instead of taking the time to search the internet for possibly useful information, AI tools bring the most useful information to them at a click of a button.
AI tools eliminate that bias by bringing factual information to the table based on information that is widely analyzed and evaluated. These tools become helpful when steering content planning, keyword planning or even coming up with efficient hashtags for a client’s social media post.
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AI tools are there to guide you in the right direction, but they by no means should be fully relied on when creating content. If you want to produce solid reliable content that is SEO-friendly then tread lightly with the usage of AI tools.
Even though AI tools are great for steering the ship when it comes to content creation, one must remember the results are not specific to your organization’s branding or brand voice. AI tools do not have a sense of your organization’s tone, ethics, or cultural awareness.
Even with how advanced technology has become, there are still days when your home wifi doesn’t work and then you have to relocate to regain connection. Therefore, if your content creation process is purely reliant on the use of AI tools, then you are setting yourself up for failure.