Having specific email automations set up for different scenarios will help regulate what content your subscribers are seeing and not seeing. For example, if you don’t want to opt into a brand's weekly emails, but you do want to be notified of sales, you’ll be added to a sales segment and automation so that you will only receive emails related to the brand's sales.
List cleaning consists of making sure all unengaged subscribers are being removed from your list. In order to see which subscribers are unengaged, create a segment that is defined as “when someone has opened an email zero times in the last 90 days”
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Pro Tip: Create a sending schedule that works for your brand! It is typical to send weekly email campaigns for e-commerce clients. Sending too often can overwhelm subscribers; whereas, sending too infrequently may cause them to lose interest in your messaging.
There is one last flow you can set up to try and get subscribers to stay engaged with your content. This is known as a Sunset Flow. A sunset flow is the last step before removing someone from your list. This flow is triggered by a segment of your least engaged subscribers.
Having a healthy email marketing account will ensure that your subscribers see and interact with your content, leading to more brand awareness and ultimately sales. Read on to discover our go-to email marketing techniques to keep your emails in front of your subscribers. Remember: the goal of this flow is to get your unengaged subscribers to open the email and make sure your deliverability stays strong overall.