A marketing tactic used to engage your target audience in a conversation about what they think about your product or service.
HIGHLIGHT GOOD REVIEWS
Having a section for testimonials on your website can help show viewers of your website a glimpse into the positive experience you want them to have with your business.
ENCOURAGE MORE CUSTOMER REVIEWS
The more reviews you have, the more credible your business will appear to consumers. When posting testimonials to your social media accounts or listing them on your website, include a CTA that prompts past customers to leave their own reviews, so you know how their experience was.
Unfortunately, fraudulent reviews do exist and can affect your overall rating. To spot these types of reviews be on the lookout for multiple reviews from the same account. The best way to handle these reviews is to appeal to remove them from the reviewing platform.
TACKLE NEGATIVE REVIEWS
When you come across a negative review, make sure that you respond in a timely manner so that the review is not sitting publicly unaddressed for long. Also, when responding make sure to use a friendly and personable tone.
1. Highlight Good Reviews
Let's Recap!
Remember, Online reviews are a crucial part of the way your brand is perceived by customers. Make sure you are encouraging more reviews and highlighting the positive ones.
2. Encourage the Completion of More Customer Reviews
3. Learn Review Platform’s Flagging Processes
4. Tackle Negative Reviews
If you are looking to improve your customer review management, Corkboard Concepts is here to help you!