Creative Design Process
Successful
Key Steps To A
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Graphic design is the practice of composing and arranging the visual elements of a project, while its objective is to convey or enhance a message.
What is Graphic Design?
What is a Design Process?
Not only does creative ideation and design work fit into this process, but so does a great deal of communication, critical thinking, and problem-solving as well.
Build Out the Creative Brief
This document sets the tone for the entire project and should capture all of the client’s wants, needs, expectations, and any other key project specifications.
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Conduct Design Research
Research is an important part of what a designer does. Through researching, Designers gain design inspiration and insight as to what is popular among their competitors and what is engaging to their intended audience.
Brainstorm and Refine the Design Concept
This can entail drawing up thumbnail sketches, creating mood boards, and piecing together potential design elements in rough mockups.
Stuck in a Creative Block?
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Create the Design
Designers will implement any knowledge and feedback they gained through the previous steps, along with industry best practices, and technical design skills. This is the stage where the design really starts to come together and more polished design elements are added or created.
Collect and Implement Feedback
Designers will share the finished design with the client. This is when any questions, concerns, additional details, and feedback are discussed between both parties.
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Finalize and Deliver the Design Assets
At this point, the design is finalized and the completed files are put into action.
Let's Recap!
The Definition Phase:
The Creative Phase:
1. Build out the creative brief. 2. Conduct design research.
1. Brainstorm and refine the design concept. 2. Create the design.
The Feedback and Delivery Phase:
1. Collect and implement feedback. 2. Finalize and deliver the design assets.
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