Social Media Presence
Specific: Specifically identified the social channel.
Set Smart Goals
Measurable: Set KPI's such as response rates to measure yourself.
Achievable: Make realistic goals and benchmark yourself against competitors.
Relevant: Upload content that YOUR audience is interested in.
Time-bound: Set periodic goals to maintain focus and produce positive results.
Spend some time looking at your audience personas, understanding what their challenges are and what brands they already love via social. This sort of competitive analysis can help you understand how your own social media presence can stand out from the crowd.
Identify Your Audience
Profiles can be optimized through imagery, keywords, and fully filling out your account information. Post descriptions and account bios can be used to link promotions/deals, allowing the brands voice to be heard.
Optimize For Engagement
-It is important to consistently upload content to your socials.
-A great service offered by Corkboard Concepts is that we incorporate social scheduling and post automation.
There are a ton of analytic tools out there to help you identify your top-performing content, performance trends and essentially break down your social media presence by the numbers.