Advertising

[{"selector":"#anim-9eaeab5b-06e4-4cf3-8d87-bb31116916e5","keyframes":[{"offset":0,"transform":"translate3d(0, -346.84349%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -97.532389388%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -33.158237643999996%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -12.451681291%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -5.410758443999999%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":1000,"duration":1600,"fill":"both"}] [{"selector":"#anim-0125f68f-4c79-44e3-b416-a1467ab38250","keyframes":{"transform":["translate3d(113.58024%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49b47d32-4521-4185-afc4-d092fdfc6c55","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0218984-c510-429a-b25f-d3544941844b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5517f0a2-1e0c-4621-91b7-b8847f595a0d","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-ef3638dc-6edd-49fb-a28c-b8b5ae31d394","keyframes":{"transform":["translate3d(-109.88372%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-778e57e4-377f-422c-b1ee-71f490ba2248","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ef744eb-3c93-4a31-8098-579a64a9e943","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] OTT

What Does OTT Stand for?

[{"selector":"#anim-184c5aad-7868-42c5-8737-f7d3c355bcce [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-744c1d6f-9103-418b-a4ce-64403daa5e5f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1a42c1d-3197-4ba8-9377-fc6cea520c69","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f29bc0bb-b18b-4d92-9644-06e15018dd66","keyframes":{"transform":["translate3d(-133.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ee20422-0522-40ad-a247-4fad6872f8fd","keyframes":{"opacity":[0,1]},"delay":1600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02d94732-a751-4fa5-8f9c-9f627bdf36ab","keyframes":{"transform":["translate3d(-149.99998%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1679275-a70b-487e-9c00-0611da6f524c","keyframes":{"opacity":[0,1]},"delay":2200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4f1cba6-09a6-4d07-83d5-ffc7388822ab","keyframes":{"transform":["translate3d(-140.83333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":2200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-805898a8-2e7e-4394-8267-5b3fc3420894","keyframes":{"opacity":[0,1]},"delay":2800,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8987fc17-8fb3-401a-ab91-97add874868c","keyframes":{"transform":["translate3d(0px, -403.78417%, 0)","translate3d(0px, 0px, 0)"]},"delay":2800,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6971461a-5cda-4614-9f59-805ec78893fe","keyframes":{"opacity":[0,1]},"delay":3400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-13eaa95e-3f9b-4075-bc0f-a5b233c16c82","keyframes":{"transform":["translate3d(0px, 200%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-b53dad7e-ed08-43f3-bed5-fa836968922c","keyframes":{"opacity":[0,1]},"delay":3400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-3e00c352-f7ab-4851-b6b5-3be87bd12527","keyframes":{"transform":["translate3d(0px, 225%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] T he T op Learn More About OTT

A delivery device or over-the-top device is the physical hardware that allows you to stream content.

[{"selector":"#anim-e776cb02-d2fe-48f0-aed5-d1dd6b57b704","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49668773-85e5-45b3-9c0d-ce266b647497","keyframes":{"transform":["translate3d(0px, -352.69842%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71001578-e60e-419d-948b-9dd247441f92","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4fea80e7-54fd-4bd7-9fd2-acaf54241167","keyframes":{"transform":["translate3d(0px, -403.9833%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

OTT Devices Can Include:

[{"selector":"#anim-8f33c973-28e1-419e-bf03-35709235b8ec [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(33.50874342324776%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-9fdfc7fb-850e-4723-ac07-1bbc2b797037","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-006de75e-6bc1-4367-ab95-ca6834665756","keyframes":{"transform":["translate3d(-115.48388%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f1385e4-12a8-4592-aa62-6d44a8d930fb","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6095272-ed90-46d1-81cf-b0acd225eb0f","keyframes":{"transform":["translate3d(-116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a007dc0d-ee80-4b3c-b26f-4ade654e199c","keyframes":{"opacity":[0,1]},"delay":1600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a72c48a-ef24-4538-ad14-0dfce010476d","keyframes":{"transform":["translate3d(-116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5253f6de-3f34-4267-a259-072cdd79c305","keyframes":{"opacity":[0,1]},"delay":2200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca72c2ea-2287-48e2-80d2-104c4a0c595b","keyframes":{"transform":["translate3d(-116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":2200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61b0e7a7-b040-4902-b0fd-6686e1f83811","keyframes":{"opacity":[0,1]},"delay":2800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a96a331e-b81a-4127-b51e-6677a8357703","keyframes":{"transform":["translate3d(-116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":2800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-300944a3-1c08-4b17-b640-d27c0fe24419","keyframes":{"opacity":[0,1]},"delay":3400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3dfbd35f-2a0b-4754-8225-25605b20af2e","keyframes":{"transform":["translate3d(-116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":3400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ed0f1ea-b9bf-4b71-8b35-9a6d4349fb6d","keyframes":{"opacity":[0,1]},"delay":4000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99f72e1d-2f50-4f02-b407-1137760e17e8","keyframes":{"transform":["translate3d(-116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":4000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbd79795-9ec5-41b1-a451-c45fe7ec2d4b","keyframes":{"opacity":[0,1]},"delay":4600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9272876a-dd41-4a2a-8e11-2f5778970ccb","keyframes":{"transform":["translate3d(-116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":4600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

A streaming service is the software that your connected TV uses to serve you content.

[{"selector":"#anim-92fe6517-5bcb-4a04-8893-0dd2531fbf46","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6962e39-0fb6-47f3-b2f4-473cd054122d","keyframes":{"transform":["translate3d(0px, -478.57714%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2545bce0-8e83-4cc7-a6d8-b8d36d1acfb1","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42ad9c6d-d0c1-4bea-9b09-31a38967d23d","keyframes":{"transform":["translate3d(0px, -321.02675%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

LET'S

[{"selector":"#anim-60f6e031-1a41-4ff0-8510-16d6e13521fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68b5101c-a052-444c-88b8-b46f02161891","keyframes":{"transform":["rotate(20deg) translate3d(0px, 76.33746%, 0) rotate(-20deg)","rotate(20deg) translate3d(0px, 0px, 0) rotate(-20deg)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d78006d7-5482-4003-93c1-772523e7ae2b","keyframes":[{"offset":0,"transform":"translate3d(0, -230.85678%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -64.91692653599999%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -22.069908168%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -8.287758402%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -3.6013657679999995%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] Tap The Right Side To Resume Web Story Learn more

TV Advertising

[{"selector":"#anim-dc38a1ad-9ba7-4b0c-b6d3-0a5688fc125a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d3aae7e-dcaa-443e-a4df-cf412023e078","keyframes":{"transform":["translate3d(0px, -841.15264%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed1ac14c-699f-4ca8-9992-976e194b5bda","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fd193fa-7703-4aaf-85ee-7f855540d979","keyframes":{"transform":["translate3d(0px, -322.11591%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

OTT Advertising

[{"selector":"#anim-f434feb9-6fe1-4e53-a0c4-c1b3e4dcfd63 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-24.983411991519652%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0f40919a-3cee-4df5-8e76-3b8341a09b8c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8637713a-bc78-4594-8733-dba94258c729","keyframes":{"transform":["translate3d(0px, -165.90414%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c541676a-0e02-4b4c-9b8c-c911a3b7a237","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05dcabb0-14e5-4086-8636-3e50a8a86d2a","keyframes":{"transform":["translate3d(0px, -202.83817%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01480abd-28f7-4b1d-b636-fd4c0012ff6b","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cbb5302a-a6a4-4901-abdb-95f1609c36fe","keyframes":{"transform":["translate3d(0px, -499.2521%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-604769db-aa90-40e0-a6e3-20316114d1cd","keyframes":{"opacity":[0,1]},"delay":2000,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-d77df423-3360-43f0-bf79-e1bc1999347b","keyframes":{"transform":["translate3d(0px, 200%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-30bba236-649b-4e68-b1cf-20e6d318cee0","keyframes":{"opacity":[0,1]},"delay":2000,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-74f67da2-cc04-43e0-b332-3fc0b4451848","keyframes":{"transform":["translate3d(0px, 225%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-b71454db-a29b-4996-824e-94bd2f5078ef","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c995b0f0-bbd7-41f5-bcf2-15d6ac783931","keyframes":{"transform":["translate3d(0px, -394.32288%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn More

The most common ad durations for OTT are 6 second, 15 second, 30 second, and 60 second video advertisements.

[{"selector":"#anim-ecdefb89-75d6-4e59-8fc3-761de8e37751","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f78df33-02c1-4bf7-8d16-fd63b79e67f4","keyframes":{"transform":["translate3d(0px, -274.26902%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-371ceae7-ca4f-431d-917d-486b7eaf52e6","keyframes":{"opacity":[0,1]},"delay":1800,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-55511c10-9ac0-4e73-ab8a-30a0fadac6dd","keyframes":{"transform":["translate3d(0px, 200%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-fdd335a6-cc25-4387-9027-43bb86559af3","keyframes":{"opacity":[0,1]},"delay":1800,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-6a7125c2-f3c8-4601-a249-c41b78baa92d","keyframes":{"transform":["translate3d(0px, 225%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-fbfffe9a-89cf-4913-8c24-c7079392d278","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e880719d-3880-46fa-98f3-063b9202197e","keyframes":{"transform":["translate3d(0px, -655.96737%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Read the Full Article

Continue reading here!

[{"selector":"#anim-a740306a-773d-4359-8c6e-7990873c66bc","keyframes":[{"offset":0,"transform":"translate3d(0, -282.53973%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -79.450172076%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -27.010798188000003%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -10.143176307000001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -4.407619788%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] 6 Key Steps To A Successful Creative Design Process How To Build A B2B Campaign In 6 Steps Google vs. Bing - Which Online Merchant Center Is Better? see more see more see more

Advertising

Understanding

What Does OTT Stand for?

Over

OTT is online video advertising primarily on televisions bypassing cable providers.

A delivery device or over-the-top device is the physical hardware that allows you to stream content.

What is an OTT Device?

OTT Devices Can Include:

-Xbox

-Playstation

-Roku

-Chromecast

-Amazon

-Fire Stick

-Any other device that allows you to stream online video through the “big screen.”

A streaming service is the software that your connected TV uses to serve you content.

What is a Streaming Service?

LET'S

TALK

Marketing

Strategy

TV Advertising

Before OTT you would have to go to a cable network or broadcast station to get a business’ commercial on the television.

OTT Advertising

With Over The Top, you’re able to dynamically insert a business’ commercial within long-form video content while adding layers of targeting.

Interested in the Difference Between OTT and TV Advertising?

The most common ad durations for OTT are 6 second, 15 second, 30 second, and 60 second video advertisements.

OTT Durations:

Continue reading here!