What Does OTT Stand for?
OTT is online video advertising primarily on televisions bypassing cable providers.
A delivery device or over-the-top device is the physical hardware that allows you to stream content.
What is an OTT Device?
OTT Devices Can Include:
-Any other device that allows you to stream online video through the “big screen.”
A streaming service is the software that your connected TV uses to serve you content.
What is a Streaming Service?
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Before OTT you would have to go to a cable network or broadcast station to get a business’ commercial on the television.
With Over The Top, you’re able to dynamically insert a business’ commercial within long-form video content while adding layers of targeting.
Interested in the Difference Between OTT and TV Advertising?
The most common ad durations for OTT are 6 second, 15 second, 30 second, and 60 second video advertisements.