Understanding OTT Advertising

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[{"selector":"#anim-f434feb9-6fe1-4e53-a0c4-c1b3e4dcfd63 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-24.983411991519652%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0f40919a-3cee-4df5-8e76-3b8341a09b8c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8637713a-bc78-4594-8733-dba94258c729","keyframes":{"transform":["translate3d(0px, -165.90414%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c541676a-0e02-4b4c-9b8c-c911a3b7a237","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05dcabb0-14e5-4086-8636-3e50a8a86d2a","keyframes":{"transform":["translate3d(0px, -202.83817%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01480abd-28f7-4b1d-b636-fd4c0012ff6b","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cbb5302a-a6a4-4901-abdb-95f1609c36fe","keyframes":{"transform":["translate3d(0px, -499.2521%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-604769db-aa90-40e0-a6e3-20316114d1cd","keyframes":{"opacity":[0,1]},"delay":2000,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-d77df423-3360-43f0-bf79-e1bc1999347b","keyframes":{"transform":["translate3d(0px, 200%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-30bba236-649b-4e68-b1cf-20e6d318cee0","keyframes":{"opacity":[0,1]},"delay":2000,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-74f67da2-cc04-43e0-b332-3fc0b4451848","keyframes":{"transform":["translate3d(0px, 225%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-b71454db-a29b-4996-824e-94bd2f5078ef","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c995b0f0-bbd7-41f5-bcf2-15d6ac783931","keyframes":{"transform":["translate3d(0px, -394.32288%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] OTT Advertising With Over The Top, you’re able to dynamically insert a business’ commercial within long-form video content while adding layers of targeting. Interested in the Difference Between OTT and TV Advertising? Learn More

[{"selector":"#anim-ecdefb89-75d6-4e59-8fc3-761de8e37751","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f78df33-02c1-4bf7-8d16-fd63b79e67f4","keyframes":{"transform":["translate3d(0px, -274.26902%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-371ceae7-ca4f-431d-917d-486b7eaf52e6","keyframes":{"opacity":[0,1]},"delay":1800,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-55511c10-9ac0-4e73-ab8a-30a0fadac6dd","keyframes":{"transform":["translate3d(0px, 200%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-fdd335a6-cc25-4387-9027-43bb86559af3","keyframes":{"opacity":[0,1]},"delay":1800,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-6a7125c2-f3c8-4601-a249-c41b78baa92d","keyframes":{"transform":["translate3d(0px, 225%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-fbfffe9a-89cf-4913-8c24-c7079392d278","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e880719d-3880-46fa-98f3-063b9202197e","keyframes":{"transform":["translate3d(0px, -655.96737%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The most common ad durations for OTT are 6 second, 15 second, 30 second, and 60 second video advertisements. Read the Full Article OTT Durations:

[{"selector":"#anim-a740306a-773d-4359-8c6e-7990873c66bc","keyframes":[{"offset":0,"transform":"translate3d(0, -282.53973%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -79.450172076%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -27.010798188000003%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -10.143176307000001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -4.407619788%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] Continue reading here! 6 Key Steps To A Successful Creative Design Process How To Build A B2B Campaign In 6 Steps Google vs. Bing - Which Online Merchant Center Is Better? see more see more see more