In 2 Steps


How To Set Up A

During the COVID-19 pandemic, Facebook saved many businesses by creating Facebook Shops. This allowed businesses to create an online shopping platform while stores were physically closed. Businesses are now able to upload their products, accept payments, and connect with their customers in ways that they weren’t able to before. 

What is a Facebook Shop?

The two most important steps that a business must take to set up their Facebook Shop are uploading their inventory and customizing their shop.

When Setting Up a Facebook Shop

Adding Inventory

What to Add:

Adding Inventory is how businesses are able to showcase their products to online customers. 

How to Add:

A Facebook Shop gives businesses a few different ways to add inventory  to their catalog for  their shop.  

Keep swiping to see all three options on how to add your inventory.

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Manual Upload

The first option is to manually add each product individually. With this option, the business must upload  a photo, the title  and the description for the product. They also have the option to assign a specific SKU or ID for each product.  This option is best suited for companies that have a smaller inventory that does not change very often.


Using a  Data Feed

The second option for adding inventory is to use a data feed.  This option uses a spreadsheet, or similar file, to add multiple products at the same time. For this option, the business must be readily available to provide a file that contains a photo, a title, and a description of the product.  This option works well for companies that have a larger inventory, or one that changes often.


Using  Facebook Pixel

The final option for  adding inventory to a Facebook Shop is to use a Facebook Pixel.  The Facebook Pixel will pull all of the information required from the company’s website,  and add the inventory automatically to their Facebook catalog. 

Customizing the Shop

What to Add:

Besides adding your inventory, customizing the look of a Facebook Shop is the most important step. This allows businesses to make their Facebook Shop more appealing to their customers.

How to Add:

There are two ways to customize a  Facebook Shop. 

Keep swiping to see all your options  on how to customize your shop. 

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Manual  Set Up 

The first way is to manually set it up.  By manually setting  up a Facebook Shop, businesses are able to choose how they want each customer to see their shop.  With this option, the shop is going to appear the same for each viewer.


Optimized  Set Up 

On the other hand, Facebook gives the option to optimize the layout.  When selected, Facebook will automatically  change how your shop appears for each individual customer. It will use each customer’s information, such as shopping activity and interests so that each customer will see a shop that is the most appealing to them. 


Although some businesses  may think that they are not  able to successfully run an  e-commerce campaign, Facebook has made it  easier for them by  creating Facebook Shops.  These shops are directly associated with a business’ Facebook or Instagram page, and they are not too complicated to set up.   


Need help setting up your Facebook shop? 

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