The two most important steps that a business must take to set up their Facebook Shop are uploading their inventory and customizing their shop.
Adding Inventory is how businesses are able to showcase their products to online customers.
A Facebook Shop gives businesses a few different ways to add inventory to their catalog for their shop.
Keep swiping to see all three options on how to add your inventory.
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The first option is to manually add each product individually. With this option, the business must upload a photo, the title and the description for the product. They also have the option to assign a specific SKU or ID for each product. This option is best suited for companies that have a smaller inventory that does not change very often.
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The second option for adding inventory is to use a data feed. This option uses a spreadsheet, or similar file, to add multiple products at the same time. For this option, the business must be readily available to provide a file that contains a photo, a title, and a description of the product. This option works well for companies that have a larger inventory, or one that changes often.
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The final option for adding inventory to a Facebook Shop is to use a Facebook Pixel. The Facebook Pixel will pull all of the information required from the company’s website, and add the inventory automatically to their Facebook catalog.
Besides adding your inventory, customizing the look of a Facebook Shop is the most important step. This allows businesses to make their Facebook Shop more appealing to their customers.
There are two ways to customize a Facebook Shop.
Keep swiping to see all your options on how to customize your shop.
The first way is to manually set it up. By manually setting up a Facebook Shop, businesses are able to choose how they want each customer to see their shop. With this option, the shop is going to appear the same for each viewer.
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On the other hand, Facebook gives the option to optimize the layout. When selected, Facebook will automatically change how your shop appears for each individual customer. It will use each customer’s information, such as shopping activity and interests so that each customer will see a shop that is the most appealing to them.
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Although some businesses may think that they are not able to successfully run an e-commerce campaign, Facebook has made it easier for them by creating Facebook Shops. These shops are directly associated with a business’ Facebook or Instagram page, and they are not too complicated to set up.
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