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One of the newer Google Ads campaign types, Local Campaigns give you the ability to show up in Maps and other Google Ads properties based on your relevance to a specific location.
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Local Campaigns focus on offline campaign conversions to drive performance. Since its build onto Google's platform, you can see Direction and Phone Call actions, and optimize to it.
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Leveraging geofencing allows you to target a person based on their physical location and dynamically change the creative based on the location.
One of the best ways to grab a person's attention is to serve a dynamic message unique to their situation. In this instance, using distance as a marker on the ad not only peaks a users interest but provides them useful insight - like the convenience of spending money with your company!
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Waze advertising, the brother/sister of Google Maps, provides some really interesting opportunities for location advertising.
Waze has long been popular with commuters, as it provides excellent traffic updates and other driving tips. As such, Waze search ads, 0-speed takeovers and map pins give all of the benefits of traditional billboard advertising, with the added benefits of digital.
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PROGRAMMATIC ADS
SEARCH ADVERTISING
MAP ADVERTISING
Learn more about search advertising and how it can benefit your company.
Whether your medium is display, video or audio, programmatic targets your prospect in unique ways.
Whether it's commuters or travelers, keep in front of them along their journey!