In Facebook Advertising

Audience  Targeting

Types of 


What Is Audience Targeting?

Audience targeting is a marketing tool used when marketers need to sector  their target based on  certain characteristics.  Facebook makes social media advertising easy with the use of its audience targeting options.

Core audiences are ideal for businesses that already have a specific target audience in mind. 

Core Audience

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Custom audiences are groups  of people who have already shown interest in your business.  These audiences are built off of contact lists, app installs,  or website visitors.

Custom Audience

A lookalike audience is a way to reach new people who are likely to be interested in your ads and your business. Facebook uses one of your custom audiences as a source audience from which to create the lookalike audience.

Lookalike Audience

While these Facebook audience options are  helpful in reaching relevant consumers, it is important to first define your business goals and choose a Facebook audience that will most likely help you meet those goals.

End Note

Need help creating a  marketing strategy to  achieve your business goals?  Check out our digital  marketing service!

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