Audience targeting is a marketing tool used when marketers need to sector their target based on certain characteristics. Facebook makes social media advertising easy with the use of its audience targeting options.
Core audiences are ideal for businesses that already have a specific target audience in mind.
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Custom audiences are groups of people who have already shown interest in your business. These audiences are built off of contact lists, app installs, or website visitors.
A lookalike audience is a way to reach new people who are likely to be interested in your ads and your business. Facebook uses one of your custom audiences as a source audience from which to create the lookalike audience.
While these Facebook audience options are helpful in reaching relevant consumers, it is important to first define your business goals and choose a Facebook audience that will most likely help you meet those goals.
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