Instagram stories allow your audience to get a real feel and engage with the brand. They are captured in that moment and do not have the polished feel that normal posts do.
Instagram videos show up on your profile under the new ‘videos’ tab. These videos can show up to an hour’s worth of content.
These live streams can be beneficial for showcasing events, product launches, product reviews, tours, etc. Like stories, live video allows you to be authentic and engage with viewers.
Instagram Reels take on a similar format to Tik Tok, using a vertical-video layout. These videos can range from 15-30 seconds and can be made of multiple clips edited together.