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The goal behind many giveaways is to ask contestants to follow a few simple tasks to enter. Including…
-Sharing the post
-Liking the page
-Tagging multiple friends
-Commenting on the post
-Filling out a form with contact details on your website
People might not know about a business until someone else they follow shares a post, and if that post is for a FREE prize then it will be more likely to resonate with that individual!
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Hosting a giveaway allows the people who are not already following your account the ability to hear about you by seeing people engage with the post.
Interacting with existing customers/followers positively through a FREE prize giveaway builds up trust and recognition for your business.
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Social media giveaways have a way of easily grabbing the attention of new consumers rather than a generic advertisement.
Once the participant enters the giveaway credentials on the website, they will likely visit other pages of your site to learn more about your business and offerings. This helps build your organic search presence!
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Strategically utilizing a social media plan can stunt or progress the growth of your organization!
Need help developing a strategic plan to support your organization?