This could be redesigning your logo or choosing different fonts or colors associated with your brand. Utilize new creative elements in your ads to reflect these new design changes. This upgrade can change the overall perception of your brand.
This could be the language you use in your website or the framework of your ads. With this change keep the purpose of your rebrand in mind. What do you want your customers to know? Keep your clients in mind when choosing your messaging.
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You want to update or improve the assets of your brand when necessary, while also keeping some consistency so that your brand is still recognizable. Start small on the goals of your rebrand and don’t be afraid to listen to feedback from your customers.
Let your audience know that your branding has changed. Communicate the new mission and image to the rest of your employees so that everyone is aware of the new brand identity. Updating customers will alleviate confusion and will allow you to remarket to these customers.