Recruitment Campaign

SUCCESSFUL

4 Tips On Running A

Did You Know? 

The U.S. job market currently has over 10 million job vacancies and labor shortages occurring across almost every industry and sector.

Running successful recruitment campaigns is an effective way  to stand out amongst the  hiring competition and  attract a high volume of  job candidates.  Here are 4 tips on how to create a successful  recruitment campaign! 

Before starting your recruitment campaign, you should research the job market in the areas that you plan to target. 

Do Your Research

1

Analyze your competitors’ successful recruitment campaigns and what offerings they include in their ads. 

Assess the compensation and benefits they advertise to see how they match up with your own compensation packages.  

The goal here is to  see how you can  communicate the value of your company over the competition to potential job candidates.  

The ad copy for your recruitment campaigns should entice job applicants to apply without being overly persuasive. Additionally, make it clear what applicants can expect if they are looking to apply for the position you are advertising.  Is there a sign-on bonus? Can they apply online? Be clear and informative in your ad’s messaging.  

Create Good  Ad Copy

2

One way to increase interaction with your recruitment ad is to use Lead Generation campaigns on social media.  Lead generation campaigns allow applicants to see what your job offerings are and instantly apply in the ad. Accessibility like this is a great way to stand out from  the competition.  

Add Lead Generations

3

In addition to posting your open positions on your website, you should also post jobs on popular job boards such as Glassdoor and Indeed.  Increasing your online presence in this way can assist in your overall recruitment efforts. You can even sponsor job postings, similar to boosting posts on Facebook,  to ensure your post is seen by  more potential applicants.  

Increase Job Presence

4

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