The U.S. job market currently has over 10 million job vacancies and labor shortages occurring across almost every industry and sector.
Running successful recruitment campaigns is an effective way to stand out amongst the hiring competition and attract a high volume of job candidates. Here are 4 tips on how to create a successful recruitment campaign!
Before starting your recruitment campaign, you should research the job market in the areas that you plan to target.
Analyze your competitors’ successful recruitment campaigns and what offerings they include in their ads.
Assess the compensation and benefits they advertise to see how they match up with your own compensation packages.
The ad copy for your recruitment campaigns should entice job applicants to apply without being overly persuasive. Additionally, make it clear what applicants can expect if they are looking to apply for the position you are advertising. Is there a sign-on bonus? Can they apply online? Be clear and informative in your ad’s messaging.
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One way to increase interaction with your recruitment ad is to use Lead Generation campaigns on social media. Lead generation campaigns allow applicants to see what your job offerings are and instantly apply in the ad. Accessibility like this is a great way to stand out from the competition.
In addition to posting your open positions on your website, you should also post jobs on popular job boards such as Glassdoor and Indeed. Increasing your online presence in this way can assist in your overall recruitment efforts. You can even sponsor job postings, similar to boosting posts on Facebook, to ensure your post is seen by more potential applicants.