An ad extension is additional information and actions added to paid search ads. Ad extensions are used on  Paid Search campaigns,  like Google Ads, to provide  additional information  and click opportunities.

What are ad extensions?

1. Call Out Extensions

2. Phone Call Extensions

3. Location Address Extensions 

4. Sitelink Extensions 

CALL OUT  EXTENSIONS 

Call Out Extensions are words or short phrases that describe the service or offering below the ads in a Google search.

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PHONE CALL  EXTENSIONS

Phone Call Extensions will increase your clickthrough rate by adding a direct link  to your organizations  phone number. 

3

LOCATION ADDRESS EXTENSIONS

Address Extensions allow you to link your business' address to your advertisements for an increase in clickthrough rate, 

4

Sitelink Extension

Sitelink extensions take people to specific pages when someone clicks or taps on the ad links. 

An ad extension is beneficial to your online campaign because it leads your target market directly to your product or service.  Ad extensions provide additional information and let people take action directly from the search results. They make your ads more appealing, often at a lower cost per additional click than the cost of moving up  a position. 

Why are ad extensions important?