Should Know


Marketing Basics

So, what is marketing

and why is it important?

Marketing is everywhere and promotes everything, but what does that mean for you? 

Marketing Is Everywhere!

According to the American Marketing Association,  "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging  offerings that have value for customers, clients, partners,  and society at large."

Marketing is so important because it allows consumers to choose you and your product over the market competitor.  Marketing promotes awareness of your brand, encourages customer loyalty, and create a connection to consumers.

At the end of the day, marketing sets you apart.

Without marketing, there are no transactions.

The 4 P's 

Things To Know In Marketing

The Marketing Funnel  

The Different Types of Modern Marketing

Let's Dive In

The Components of a Marketing Strategy 

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The 4 P's of Marketing

The 4 P's refer to the four components that are the foundation of your marketing strategy.

• Place: Where you sell your product

• Product: What you want to sell

• Price: How much you are selling it for

• Promotion: How do you intent on getting you audience to buy it

The Marketing Funnel 

Marketing theorists have been using the marketing  funnel to describe how to communicate with target audiences effectively for years now.  After you establish your 4 P's one needs to understand the marketing funnel to develope an effective marketing strategy. 

Developing  a Strategy

After you have laid down your foundation elements, it is now time to start drafting your road map to success! One must ask themselves: 

• Who are you trying to reach?

• What do you want them to do?

• How will you encourage action?

• How will you measure the success of the impact marketing is making?

The Different  Types of Modern Marketing

With the advancemnets of technology, marketing is an industry that is always changing. Here are the top forms of modern marketing techniques:

• Content Marketing

• Email Marketing

• Social Media Marketing

• Online Video Marketing

• Pay Per Click

• Search Engine Optimization

Listen, we know marketing isn't everyone's cup of tea...   

That's why we are here to help!    




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