Category: Marketing Strategy
When & Why To Outsource Marketing Initiatives I’ve been in the advertising industry for about four years now, and during that time I’ve had the pleasure of working with a number of different marketing stakeholders and business owners. There have been several occasions where I have suggested to them that
Microsoft Webmaster Tools Provides Insights Into Microsoft Search Performance Microsoft Webmaster Tools, formerly Bing Webmaster Tools, is similar to Google Search Console but provides insights into Microsoft’s search engine. Webmaster Tools are part of Microsoft’s Marketing Suite of Tools, which also includes Microsoft Clarity (their analytics platform) and others. Bing
Google Search Console is a tool for understanding a websites presence on Google Search. Google Search Console, formerly Google Webmaster Tools, is a tool provided by Google to better understand organic search performance. Similar to Google Analytics, Google Search Console provides analysis of performance however, Search Console specifically focuses on
Getting To Know A Corkboard Concept Before you delve into a digital marketing campaign, you first need to think: Have I made a plan? We believe that every great marketing strategy starts with a team, some ideas, and a Corkboard. Here are a few things you need to get sorted
How many results are shown on the first page of Google’s search results? Google search results are often changing and differ from user to user. We’ve examined north of 1,000 different search results over a period of time, to determine the maximum number of search results shown on average. The
Corkboard Concepts Conducts 300+ Virtual/360 Photo Tours: Corkboard Concepts partnered up with a Florida-based virtual destinations company, Threshold 360, and Visit Pittsburgh to capture over 300 locations around the city of Pittsburgh and enhance the Corkboard Concepts’ 360 capabilities. The Corkboard Concepts team hit the streets to capture all of
What are ideal metrics in marketing? We’ve all been there. Either asked these or been told to consider them. Rhetorical Question Number 1: What is a good Click Through Rate for my industry? Rhetorical Question Number 2: What about a good bounce rate? You can continue this line of questioning
What are meaningful advertising metrics? The world is obsessed with metrics and tracking performance online. Time and time again, we as marketers and the greater digital world, refer back to Clicks and Click-through-rates as performance metrics but why? What does a click through mean? There are several metrics that are