Category: Marketing Strategy

The Brave Browser Explained

Brave Brave is a browser-based web browser developed by Brave Software, a company of Yahoo! Online, and the maker of the pop-up blocker McAfee. In 2021, Brave was one of the first browsers to implement the High-Bandwidth Hosting Protocol (HBHPP), an industry-standard that defines the bandwidth limits for websites. Brave

search queries

The 3 Types Of Search Queries

Understanding The 3 Types of Search Queries Despite the billions of searches that happen each day through search engines like Google, Bing and others, these can all be boiled down to 3 search queries. Getting a better understanding of these types of searches can really support the individual search engine

why use google forms

Why Your Business Should be Using Google Forms

If you own a business or run a marketing team for a company, you have probably heard of Google Forms. But why use Google Forms? Whether you use Google Forms for marketing, operations, or internal purposes, it can elevate your company or team’s communication to become fast and efficient.  

7 Steps to Effectively Put Together a Marketing Strategy

How to Put Together a Digital Marketing Strategy In today’s world, most of the content and marketing we indulge is digitally based. Whether you are reading the news or scrolling through social media posts you are being exposed to digital content and advertising. In order for your business to be

What Web Stories Are, Why You Should Be Using Them, And How

What are web stories? Web Stories are a new way for you to serve up easily accessible, visually engaging content to your website visitors. These operate just like stories on Instagram and Snapchat, or fleets on Twitter. The difference here is that this content is hosted on your website and

There’s A New Acronym In Town And It’s AMA

What does AMA stand for and what does it do? AMAs, or Automotive Model Ads, are the latest and greatest ad format being offered by Facebook specifically to automotive marketers. These new ads will retarget buyers with ads that are based on the builds they create when visiting manufacturer websites.

Traditional Print vs. Digital Marketing

Transitioning From Traditional To Digital Marketing From A B2B Sales Perspective   Traditional media, also referred to as old media, is primarily advertising through radio, television, and print. Traditional media is still widely used today but has faced a lot of competition from its distant cousin coming into town: digital

The Difference Between a Click and a Session

The Difference Between a Click and a Session When running any advertising campaign there are KPIs that help marketers understand and measure the effectiveness of how that particular campaign performed. Some forms of advertising provide more data than others. For instance, a programmatic display campaign will give much more information

A Comparison of Marketing Platforms

Understanding The Pro’s & Con’s Of Search, Display, Video, OTT & Social Media Advertising The purpose of this article is to provide you with a better understanding of the merits and demerits of certain digital advertising tactics. The goal is to highlight very high-level features to help distinguish when one

Digital Marketing Optimization Strategies When Working With Corkboard Concepts

Digital Marketing Optimization Strategies When Working With Corkboard Concepts   Digital Marketing is a crucial part of any company’s marketing mix and you’ve decided to work with Corkboard Concepts to help bring your vision to life and achieve your goals – that’s great! A lot goes into forming and implementing