Category: Marketing Strategy
A Guide to Setting Up Microsoft Clarity: Microsoft Clarity is a great, new and free tool from Microsoft’s digital ad suite of tools to better visualize website analytics. Similar to Google Analytics, Microsoft Clarity provides a more visually engaging view of website performance. Here are the steps to get started
3 Tips when Determining a Business’ Target Audience Data is what drives an effective advertising campaign. The days of running ads in a place where “everyone sees them” are over. Consumers engage with media in so many different ways it is impossible to reach the masses in just one form
What Is Inbound Marketing & How To Make The Most Of It Inbound marketing can be one of the best sources of sales and relationship building available to a business. By creating valuable content and sharing relatable experiences, you attract clients by connecting with them through their search for your
Microsoft Clarity Is Microsoft’s Web Analytics and Heatmap Tool. Similar to Google Analytics, Microsoft Clarity is a web analytics tool that helps understand user behavior on your website. This tool provides a simple, yet useful insight into a company’s web analytics, using easy to interpret visuals and heatmaps. Microsoft Clarity
Ah bing. The search engine that eagerly launched roughly 11 years ago. For many, the use of Bing is laughable and the butt of many marketing jokes. However, before you pass Bing off as The Google-Wannabe not worthy of your marketing efforts, think again. Bing has got some really great
Every company has a product or service to offer. However, showing it off like a catalog is not always the best way to reach your potential customers. You need to make what you offer relevant, fit a lifestyle, and create an intent to purchase. Just having a nice image doesn’t
Google Chrome has long been the dominant web browser. https://www.w3counter.com/globalstats.php One of the reasons for its success is the ability to add additional functionality to the browser by way of Extensions (https://chrome.google.com/webstore/detail/extensions/lmjcdccmhfohhffdhmleihkcgefgnghb?hl=en). I’ve put together a short rundown of four of my favorite Chrome Extensions for Digital Marketing. Expect to
“It used to be word of mouth, now it’s word of mouse.” The meaning behind this saying is that referrals online through review platforms like Google, Facebook, Yelp and Trip Advisor, for example, are more important than traditional word-of-mouth referrals. 5-10 years ago, you learned about peoples’ experiences with
How to capitalize on your story in your ads For many companies. standing out amongst the masses has long been challenging when vying for the attention of customers. There are so many ad messages to compete with, that finding a way for your message to resonate, becomes a daunting task.
Costs, Engagements & Acquisition Changes During Nationwide Shutdowns Covid-19 has impacted life around the world with various shutdowns, stay-at-home orders and just generally rethinking your lifestyle. Businesses shut down, advertisers pulled back on spend and media consumption abruptly shifted. With this being said, there were a number of advertisers that