Category: Marketing Strategy
What is a Target Audience? A target audience is a group of people your company is trying to reach to show promotional content about your product or services. They can be categorized into specific groups with similar interests, purchasing patterns, and demographics. Targeting ads to these specific audiences can help
Google’s New Update Aims to Provide Users with Better Quality Content Users’ growing frustration in finding valuable content has prompted Google to introduce a new update called the “Helpful Content Update,” completed on September 9, 2022. The sitewide signal update allows users to find more “quality content” instead of those
Connecting To Advertisements Sometimes an advertisement can “speak” to you and sometimes it won’t. But what makes you pay attention sometimes rather than others? Is it the brand? Is it the product they are trying to sell? Companies like to use different strategies to grab your attention and help you
Are attention spans really shrinking, or is something else happening? Attention spans of the “digital generation” are something that is always being questioned. As a video producer, people always ask, “How long should a video be?” Or they say, “Videos need to be short because attention spans are shrinking.” Another
What is Psychological Pricing? Let’s be real, shopping for just the items you planned to buy at a store nowadays is hard. You could walk into a store looking for something as simple as toilet paper but leave with a mountain of stuff because they were on “sale”. After getting
From Digital to Social and Traditional to Grassroots Marketing Predictions 2021 has been yet another turbulent year in the marketing landscape, coming off the heels of 2020 and the shift for COVID mindset. 2021 saw a number of unique changes to the marketing landscape, which begs the question, “What will
Spotify is a growing audio platform where users can listen to music, podcasts, and much more. Their user base is continuing to grow as they are closing deals with exclusive content creators like The Joe Rogan Experience, Dax Shepard’s Armchair Expert, and Alexandra Coopers’ Call Her Daddy. When businesses
Creating a custom Google map can be applicable to a wide variety of different purposes. In marketing, we can use custom Google maps to do market research and plan for various marketing campaigns. We can also use it to plot data points and analyze current or previous marketing campaigns. Other
The way we receive negative reviews is changing, just like our world. The old saying “Word of Mouth” has turned into “Word of Mouse.” Online reviews are a great way for potential customers to get an inside peek at others’ experiences at a business. It is important that businesses manage
First, what is OOH: Out-of-home or (OOH) advertising, is any advertising that consumers see or engage with outside of their home. Perhaps one of the most notable is the billboard. We see these everywhere in our daily life. But you should also add to that wallscapes, posters, and place-based media